Members Lending Library

If you have a resource which will be useful to other partners and fellow bureau members then email karen.tocher@conventiondundeeandangus.co.uk and we’ll put it on the virtual library shelf.

 

Why it's ok to keep building your brand in a crisis - and how to do it

Our first addition to the ‘book shelf’ is a guide to how to keep developing your brand through the pandemic which has been unleashed by fellow member Creative Mongrel.  Access their free guide here.  It gives great food for thought on how to keep your business brand alive with lots of pointers (including the importance of strong copywriting!)  It demonstrates that building brand awareness during this time is definitely not exploiting the crisis.  One of the striking messages is;  “A year from now, you’ll wish you’d started today”.

Thank you to our fellow member Creative Mongrel for making this content free.