Creative Mongrel

Creative Mongrel


Creative Mongrel is a brand consultancy for small businesses, with one simple goal: building you a brand that makes your competitors also-rans. We don’t waste your time and money on sticking plasters – new websites and logos that won’t earn you an extra penny without the right brand foundations (we can help with the nice-looking stuff when these are in place).

Instead, we get to the heart of your business. We find out what makes you tick. We identify your brand personality, and your secret sauce. We analyse what your customer wants, and how you meet their need better than anyone else. And with all that in the pot, we craft you a unique brand message – one that resonates with customers and makes you the obvious choice.

Then we dream up great ways to tell the world, with persuasive, powerful words and messaging for everything from web headlines to social media ads - making sure everything stays nicely on-brand across the board. And, in collaboration with our very talented creative partners, we can help you with a website, logo or any other aspect of visual branding, right through to print (and you can breathe easy, knowing they’ll work because they’re built on solid foundations).

If you want us to build you a brand that works, just drop us a line and we can get the ball rolling.

Our Services

We offer services in four key areas: 


Creative Mongrel won’t beat about the bush – with our full day workshop, you’ll leave with everything you need to take your brand forward, without committing to a long drawn-out process that soaks up your time. We take a no-nonsense approach, with pricing that is clear and transparent, and advice that is blunt.

Preferred Rates

As a member of Dundee & Angus Convention Bureau you can receive a preferential discount on any direct enquiries – please quote 'DACB' on enquiring. Creative Mongrel also runs special DACB-only offers from time to time.


Member of:

  • Dundee & Angus Convention Bureau
  • Dundee and Angus Chamber of Commerce
  • Conference Photography
  • Conference Photography
  • Conference Photography
  • Conference Photography
  • Food/Drink/Hospitality Photography
  • Food/Drink/Hospitality Photography
  • Food/Drink/Hospitality Photography
  • Food/Drink/Hospitality Photography
  • Food/Drink/Hospitality Photography


MWP Architects
January 2020

Alistair helped to distill the essence of our brand, giving us a clearer understanding of it, and, importantly, making sure it’s clear to the outside world. The process was fun to go through yet the approach was detailed and very thorough.

Mairi McTaggart coaching
April 2020

Working with Alistair has transformed the way I think about my branding. I now have clarity about my message and how to present it in ways that resonate with customers. In the world of branding, Alistair stands out for his approachability, generosity and ability to paint a picture of what good branding looks and feels like. I’d always struggled to clearly understand branding but Alistair helped me to get it.

Ascot Drummond Accountants
April 2019

Working with Creative Mongrel delivered exactly what we'd hoped for – it brought much-needed clarity about our brand, helped us get right to the heart of the brand message we wanted to put out there, and by digging deep, encouraged us to explore areas of our brand that would have been missed if we’d just focused on the visual aspects.

Susan Malavet-Coulson
February 2019

After dealing with a variety of marketing companies and their false promises I had just about given up. Alistair was honest and realistic, and his input was extremely valuable. He provided the additional insights I needed into those aspects of the branding that I either didn't think of or didn't know. He is extremely knowledgeable, has a very keen eye, and was able to offer creative concepts I would never have thought of. The branding consultancy report was concise, detailed, easy to understand – it's something I refer back to for guidance on a regular basis. In fact, I refer to Alistair's feedback more than my business plan.

Cherry Martin
November 2015

We couldn’t have asked for more in working with Alistair. From discussing the brief to the quality of the images we received, Alistair delivered above and beyond what we were looking for from our event photographer. Alistair worked hard to provide us with a great range of shots and delivered them to us very promptly. All aspects of our three day conference were captured brilliantly and the photographs were just what we were looking for”.